Too Bad No One Else Thought of It

Original ideas are rare. That’s what made the Homer Hanky such a stroke of genius. That’s also what makes the Rally Monkey so eye-catching and clever. Think of it: In the seventh inning of a tight game, you put a gyrating monkey on the big screen and 44,234 people scream and shout as if Mick Jagger has arrived.

As a marketing tool, the whole thing is so dumb it’s brilliant.