Best Buy Revamping Its Sales Strategy

Best Buy Co., the No. 1 U.S. electronics retailer, plans to change its sales strategy to target five groups of customers, including suburban mothers and small-business owners, amid stiffer competition from Wal-Mart Stores Inc. and other merchants.

Best Buy said it would spend $50 million this year to transform as many as 110 stores with new signs and product displays, such as a home-theater system set up in a mock living room. The “customer centricity” initiative probably would be brought to all 608 Best Buy stores in the next three years, Chief Executive Brad Anderson said.