Newspaper Shouldn’t Promote Naming Rights

The Los Angeles Times gives free advertising to all the corporations capable of buying naming rights by using their commercial names in your reporting of the news (“Stadium Gives Birth to 2-Headed Monster,” Sept. 29).

Monster Cable paid $6 million to get its name on the stadium in San Francisco. The naming rights were between the two entities.

The Times was not involved and shouldn’t be a party to it by giving out the free advertising.

Gerald Marantz

Chatsworth